Tailoring your CV for a referral or an internal move
Referrals and internal moves are the strongest way in — you arrive with credibility a cold applicant doesn't have. But 'they already know me' leads people to phone in the CV, and that's a mistake. The document still has a job to do.
For a referral
Your referrer vouches for you, but the hiring manager and recruiter still read your CV against the role — often more closely, because a name is attached. Tailor it exactly as you would a cold application: match the JD, lead with relevant evidence. Make it easy for your referrer to look right for backing you.
For an internal move
Don't assume your internal reputation carries the application. The hiring manager in another team may not know your work, and a recruiter is comparing you to external candidates. Write the CV for someone who *doesn't* already know you — translate your current role into the language of the one you want, and surface achievements that aren't visible outside your team.
The common thread
A warm intro gets your CV read; it doesn't get it read differently. Tailor it as if you had no advantage, and the advantage compounds instead of being wasted.
A referral opens the door. Your CV still has to walk through it.
Put this into practice on your own CV
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