Tailor your CV to the job description: the 20-minute method

The single biggest reason good candidates get passed over isn't a weak CV — it's a generic one. The same document, fired at 40 jobs, that never quite matches any of them. Recruiters and the software they use are both looking for a fit with *this* role, and a one-size-fits-all CV reads as a fit with none.

The good news: tailoring doesn't mean rewriting from scratch. It means 20 focused minutes. Here's the method.

1. Mine the job description for the real must-haves

Paste the job description somewhere you can mark it up. Highlight every concrete requirement: skills, tools, years, certifications, responsibilities. Separate the must-haves (repeated, listed first, or under 'essential') from the nice-to-haves. You're building a checklist of what this employer is actually scanning for.

2. Match honestly — and mark the gaps

Go down your checklist and ask one question of each item: *does my real experience evidence this?* Three buckets:

• Have it, and it's on the CV — make sure it uses the same language the JD does (more on that below).
• Have it, but it's buried or missing — surface it. This is where most of the win is.
• Don't have it — leave it. Never invent experience. A gap you can speak to at interview beats a lie that unravels in 30 seconds.

3. Mirror the language

If the JD says 'stakeholder management' and your CV says 'worked with clients', a keyword search — and a busy recruiter skimming for ten seconds — may not connect them. You're not gaming anything; you're describing the same real work in the words the employer uses. Match their nouns and verbs where they genuinely apply to you.

4. Re-order for relevance

Recruiters read top-down and rarely reach the bottom. Move the most relevant role, project, or bullet up. Lead each bullet with the outcome, not the task. Cut anything that doesn't serve *this* application — your 2014 retail job can go if you're applying for a data role.

5. Re-read as the recruiter

Final pass: read it as someone who has 200 CVs to get through and 10 seconds for yours. Can they see the top three must-haves without scrolling? If not, fix that, and stop. Twenty minutes, done.

Tailoring is not about saying more. It's about making the right things impossible to miss.

This is exactly the loop FixMyCV automates: it reads the job description, scores your CV against it, shows you the gaps so you decide what's real, and rewrites in the role's language without inventing anything. But the method works by hand too — and now you have it.